Dressing with direction
We live our life in clothes. Let us wear them well.
Welcome, my name is Romy Shum and I am a stylist and wardrobe consultant based in London.
I specialise in helping people establish their style foundations, build fluency with styling clothes, and create wardrobes in sync with their life and tastes.
My clients enjoy uncluttered, curated wardrobes that they know how to wear and exactly how to shop for.
If you are interested in making the most out of your wardrobe, I would love to hear from you.
Benefits
There is power and joy in mastering the art of dressing. To feel a sense of order as you open your wardrobe. To be thrilled with what you already own. To be confident in what you wear. To feel the quiet satisfaction of wearing more, shopping less, and consuming mindfully.
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Hone in on your style through a Style Workshop. Feel assured knowing who you are and translating that through clothes. Gain insight into what suits your unique proportions. Acquire the styling tools and know-how to dress better and shop smarter.
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In a Wardrobe Edit we will review what you own, how you wear it and how you store it. By decluttering with a solid strategy, we will maximise wearability and reduce cost per wear, turning a wardrobe full of items to one full of outfits. Your wardrobe needs to keep up with the demands of your lifestyle. We will make sure it has got your back.
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By streamlining rails and overstuffed drawers, you will gain newfound (head) space and feel lighter. A cohesive wardrobe no longer filled with scattergun purchases will allow you to dress with ease and joy. It will be easier to shop with a plan and stick to it, as you reap the rewards of a curated wardrobe.
Self-affirming.
Life-enhancing.
Game-changing.
Self-affirming. Life-enhancing. Game-changing.
Services
Style Workshop
Build your style foundations
Includes
Professional Style Analysis + Body Mapping Shape Analysis + Styling Techniques
Establish and refine your style.
Dress to fit your unique proportions and body shape.
Build knowledge and fluency with styling clothes.
Wardrobe Edit
Revamp your wardrobe
Includes
Expert-Led Wardrobe Review + Declutter + Organisation + Optimisation
Deep cleanse your wardrobe.
Get a fresh take on how to wear and maximise your wardrobe.
Make the most of your space.
Nice to meet you, I’m Romy.
I am a stylist with expertise in womenswear and menswear. London is my home and stomping ground.
I bring a considered and results-driven approach to the world of wardrobes, honed by years working in strategy and business management within the finance industry.
Clothes are my passion.
Strategic thinking and execution are my forte.
FAQs
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There are many reasons why people choose to undertake a Wardrobe Edit. Some common themes include:
(1) Life circumstances have changed requiring you to reassess how you get dressed and reconfigure your wardrobe accordingly
(2) You are feeling uninspired by your clothes, wearing the same 20% and have a feeling that you could be dressing better
(3) You are feeling overwhelmed by your wardrobe, which may be packed but you still find you have ‘nothing to wear’
Many times, your wardrobe is the accumulation of years’ of purchasing and acquiring items without direction. You may be holding onto items that you do not wear or get value from. You have probably spent too much time looking at clothes you want to buy, and not enough at how to wear what you already have.
There is redundancy because you are only wearing a small proportion of what you own and as a result your wardrobe and space is not optimised. Dressing is not as easy as it should be.
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A Wardrobe Edit is designed to work as a standalone service.
A Style Workshop is not a pre-requisite but is recommended if you would like to gain better insight into your style and how to dress for your body shape, which will inform the Wardrobe Edit when we assess items for fit and suitability, and create outfit formulas.
We can discuss which services suit you best over a discovery call.
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I work with clients in-person and do not offer my services online. I believe we get maximum impact and results this way.
I am based in St John’s Wood, London, and only consider bookings within Central or Greater London.
What People Are Saying
“For anyone who has any hesitation, I would encourage them to give this a go knowing that Romy would only improve their living experience. She is not aiming to be prescriptive and project her opinions and personal tastes. I always felt listened to and she was a compassionate guide and allowed me to create a space which was suited to me and my other half.”
— A.M, Vice President and Car Fanatic
“Romy was invaluable in helping me with my wardrobe. She is a lovely person who is very organised and methodical, a perfect person to have help organise your wardrobe! I also really enjoyed learning how to care for my clothes which I have continued after working with Romy. ”
— N.S, CEO and Busy Mum
“The 3 hours was worth it and you wouldn’t have known the amount of work that went into it by the time we finished and we were left with a spotless bedroom. I liked seeing everything I owned in a refreshing way. Thanks to Romy, I now have an idea of what I need to be filling my wardrobe with in time and I am using more clothes on a regular basis where reaching for stuff no longer fills me with a dread that I won’t look good or be able to express myself.”
